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Comprehensive & Affordable Brand Tracking

BRAND HEALTH TRACKING

Discover what consumers think of your brand (and your competitors) with a comprehensive and affordable brand tracking solution.

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SOLUTION OVERVIEW

HOW IT HELPS

Hanover’s Brand Tracker is an affordable and easy-to-use solution that measures how consumers discover, view, and engage with your brand:

Measure the Effectiveness of Your Marketing Campaigns

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Spot and Course Correct Brand Under-Performance Early

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Track Brand Awareness and Strength Over Time

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Compare Your Brand to Competitors

Uncover Insights About Your Category Consumers

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HOW IT WORKS

Brand Tracker quantitatively benchmarks consumer feedback, analyzes key brand metrics and media, and tracks brand performance in three easy steps

Select Your Audience

1

Choose the number of times a year to run Brand Tracker

2

Get brand health results in your custom dashboard

3

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WHAT YOU GET

BEST-IN-CLASS BRAND SURVEY: Crafted by our brand tracking research experts using insights from thousands of brand surveys

COMPREHENSIVE BRAND HEALTH METRICS: Complete coverage of the 12 key brand tracking metrics, behavioral and psychographic data, and our proprietary “intent to purchase” model

FAST AND EASY SETUP: After one discussion, our expert research team handles the rest of setup

USER-FRIENDLY TRACKING: Brand health dashboard visualizes brand performance over time while drill down reporting offers additional segmentation and analysis

READY TO USE SURVEY AUDIENCE: Access to 2,000 respondents per yearly survey wave in the U.S. and Canada (larger or more customized audiences available)

COST-EFFECTIVE: Personalized results at a fraction of the price of a typical custom brand tracking survey

COMPETITIVE MEDIA MONITORING: Access to social media sentiment, website traffic, search volume and news mentions for you and competitor brands

EXPERT CONSULTATIONS: Our expert analysts are on hand to help you analyze and interpret your brand tracker data so you can put insights into action

"We've been extremely happy with the partnership. I think you guys produce great work and we're thrilled. We appreciate your nimbleness when you modify survey projects to fulfill our on-demand needs "

Wayfair

Director, Brand Development and Senior Director of Market Branding

"We have considered many other services prior to making a selection. Other services were either too complex, expensive, large learning curves, or were too limiting. This is the right blend of custom and automation, coupled with access to industry experts that got us going quickly"

National CPG Manufacturer

Director of Brand Marketing

WHAT PEOPLE SAY

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